Product Strategy

Software and Application development is a complicated and often costly endeavor. With years of experience creating and managing software development projects both large and small, Sundae Media can help reduce the risk and improve your chances of success.

Product Requirements Gathering

We use market research to gain insight into what customers are looking for, sift through the data for constructive truths and combine those facts with market savvy to create a Product Requirements Document that will provide developers with an accurate vision of what your customers want and need from your product(s).

Product Roadmapping

Sundae’s approach will create a vision for your products and your business that will result in:

• An understanding of where customers are heading and how their behavior is changing, and the implications on your product(s)
• A vision for where the business could be in the medium term and how your broader product team – product management, marketing, development - will be affected.
• A guide for how your product and business can be transitioned to take advantage of changes ahead of your rivals.
• Practical cost savings immediately and in the future.
• Leveraging legacy applications and content

Our experience with the Oregon Trail, the Print Shop and others prove that popular applications and games from previous platforms and generations can find new customers and new markets today. Sundae has tons of experience successfully reviving and updating legacy products quickly and cost-effectively.

App Strategy & Development

With the rapid growth of smartphones, Apps are proving to be a great medium for interacting with customers and expanding your business. Good product design not only results in better and successful Apps but also plays a vital role in minimizing development costs and ensuring on-time delivery. Selecting the right development strategy calls for a balanced understanding of business, brand and technology.

Which platforms should you target? In addition to Apple’s AppStore, consumers are also downloading Apps to Android smartphones, Blackberries and Windows Mobile devices. Should you also consider other popular devices such as Nintendo DS’s, gaming consoles, PC’s and/or Mac’s?

What is the pricing strategy and ideal revenue mix for your App? You need to consider the initial price paid, in-product revenue streams, advertising revenue and more.

Project Management

We’ve completed dozens of projects, large and small, on-time and on-budget over the years and we understand the need for effective project leadership and management in releasing successful products. We can work with your existing internal and contracted team or can assemble the resources required from our network of development partners.

Project Leadership

For clients who have a team in place, but lack someone to drive the project, we can ensure it’s a success. Working with your team, we’ll identify key objectives, develop a schedule, prioritize work, lead your projects and deliver the product you need.

Product Development

For clients who have an idea or a target market segment they want to reach, but do not have the resources, we can assemble the right team of designers, developers, and technical talent to realize your vision. We manage both the project and the resources allowing you to focus on your core business and capabilities.

Product Marketing

Great products need to be married with strong marketing to be commercially successful. Sundae Media crafts and executes targeted, effective communications and marketing programs to build brand awareness and draw responses from relevant audience.

Product Positioning

The right product positioning helps to guide and direct all marketing communications by giving a clear indication of target audience, value proposition and development of Key Selling Points (KSP’s) by customer group to help focus

Marketing Collateral Creation

For those looking for more concrete executions, Sundae will design and develop marketing materials across a variety of media – sell sheets, brochures, product packaging, campaign microsites, interactive ads and more.

Publishing Services

Even the best games and applications will not be commercially successful unless they have the right distribution channels. Sundae Media has established distribution channels for both the consumer and schools markets. In addition, Sundae has access to specialty channels that can help get your products into customers’ hands efficiently and profitably.

• Retail: We have access to the leading national and regional retailers. Our products are currently sold through Fry’s, Microcenter, J&R Electronics, Amazon.com and others.
• Schools: Our network of resellers and partnerships give us access and exposure to teachers and school administrators nationwide
• Sub-License Channels: While big box retailers hit mass market consumers, we have found that our specialty channels can be even more effective at reaching our target markets.